Three Generations, One Passion for Eyewear

A local legacy built on expertise, personal, and quality choices.

Experience Passed Down Through Generations

Proudly serving Braintree and the South Shore since 1965, C.E. Optical is a local eyewear service provider built on experience, personal care, and a commitment to helping clients find eyewear they love. Today, we’re proud to carry that tradition forward as a third-generation family of Massachusetts Licensed Opticians.

Expertise You Can See and Feel

At C.E. Optical, we take pride in providing the best pair of glasses our clients have ever owned. Our story is one of continuity. With over 30 years of industry experience we bring expertise and care to every frame and lens recommendation. Helping you find eyewear that works for your individual needs.

A Fit That’s Truly Yours

Your eyewear should feel as great as it looks. Our Licensed Opticians guide you through the selection process with your:

Style

Prescription

Budget

Fit

Color

Shape

Size

Man sitting at a desk in front of a display of glasses, and holding an object in his hand

More Choices, Better Guidance

We offer the latest in lens and frame technology, along with an extensive inventory of options to explore. Rather than simply helping you choose a pair, we take the time to educate you about your eyewear needs so you can make an informed choice that feels right for you.

Through the Eyes of Our Clients

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Joe Riordon

I've been going to CE Optical for about 8 years now and I can't say enough good things about them. Fantastic care and always courteous and professional. If you have eyes, you should be going here because no one is going to take better care of them!

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Maureen Kent

I had a great experience at C.E. Optical. The gentleman who assisted me was incredibly friendly and caring. I get overwhelmed picking out glasses and he was reassuring and patient with me. I showed him the kind of frame I wanted and he was very helpful in finding me the perfect pair. I will certainly recommend this store and will be returning again!

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Cheryl

My partner and his large extended family have gone to C.E. for decades. They even travel from other states to get their glasses from Gene and his son Craig. I have been very impressed and happy with their recommendations; their level of knowledge and service is world class. And they carry incredible brands. I just picked up my third pair and they are perfect for me.

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Tricia Flaherty

I have been going to C E Optical for close to 30 years for all my vision needs. I have always been happy with everything from customer service, pricing and timeliness. I would never go anywhere else! Highly recommended!! Love Gene, Craig and the Doctor 😊😊

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Kim Proctor

Very helpful staff helped my husband and I find frames for our new glasses. They have a vast collection and it is great to explore. Just set up a an appointment to get in for their help. Very friendly people, picking up our glasses tomorrow, am so excited to check them out.

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Gerry1099

I have been going to C.E Optical for decades. I never have had a bad experience. Gene and his son are very knowledgeable, friendly and accommodating. I would recommend C.E. Optical without reservation.

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Susan Eleey

Absolutely the best! My family and I won't go anywhere else. Been customers for over 25 years and never disappointed.

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Ted Zlatanov

I've been a customer of C. E. Optical for over 15 years. Great service, never had a problem.

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James Pryles

Great people.
Very personable and terrific service Highly highly highly recommend.

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Laurie S.

Plymouth, MA

The best! Honest, trustworthy, does not try to sell me something i don't want/need. CE Optical stands behind their product. Period!

I have bern seeing CE Optical for 40 years for all my vision needs.

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Paul D.

Braintree, MA

Great experience with C.E. Optical. I was delighted to become aware of the fact the C.E. Optical (Craig) is second generation.

I came in for replacement lenses in my Randoph frames and experienced impeccable, friendly, professional service.

The work was accomplished on time and the result was perfect.

I highly recommend C.E. Optical as doing business locally and local owned is always better!

Thank-You Craig!

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Kim P.

Boston, MA

We had a very good experience going in to pick out glasses frames for both my husband and myself. They have a vast selection and are happy to help you find the best frame for you. We highly recommend this place. The staff is super helpful and very friendly.

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E M.

Braintree, MA

I would give this place 10 stars if I could! Top notch customer service! Gene is absolutely wonderful! I was a complete pain in the neck when I first got my contact lenses. I had a really hard time getting them in and out. Gene was SUPER patient with me! I have very small eyes and we had to go through multiple brands until we found one that worked for me. Gene's son, Craig, is stepping into the business and he is just as wonderful as his dad! Really cannot say enough great things about C.E. Optical. Please give them a try...you won't be disappointed!

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Karen M.

San Francisco, CA

I have been going to CE Optical since 1984! I moved to the Cape Cod area in 2003, but I still get new glasses there. I recently misplaced a pair of polarized, prescription sunglasses that I need for driving. I called Gene and was able to pick up a new pair just two days later!

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Doreen K.

San Francisco, CA

I have been going to CE optical for many years and for MANY reasons.

They really know their stuff and the customer service can't be beat.

I've worn glasses for years and initially would mostly go to chains and never got the expertise C E offers. They are pros....from actually knowing if the provider gave me the wrong prescriptions (which happened once and they knew right away...called the provider and had it taken care of on the spot) having quality frames...they truly know not only quality but the fashion trends in eyewear...the frames they decide to carry are exceptional. I never looked good in any frames until I started going to C E Opticals and that is because they are so helpful and they have such a high standard.

Extremely knowledgeable , great frames, fair prices, phenomenal customer service what's not to like!

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Anne D.

Braintree, MA

I've been bringing my son to CE Optical for about seven years now and I have always been impressed with the wonderful service. When my son was younger, his glasses were constantly being mangled by a basketball, football or just being sat on. We would bring them back to Gene would would amazingly put them back into shape. And now that my son is older, Gene is patiently teaching him how to use contacts.

I would enthusiastically recommend CE Optical to anyone. And, yes, they do deserve six stars!

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Connie Y.

Braintree, MA

I agree...more than five stars! My daughter has needed glasses since she's been one year old. It's difficult to find quality glasses that fit well on a one year old but Gene was up to the task and found glasses which grew with her until she was four!

Recently, she's decided to take on acrobatics and broke her glasses. I brought them in and he swaped out her lenses into a new frame on the spot so that she would not be without well fitting glasses at school.

He's got a great selection and is very well priced. The best part of C E Optical is Gene...he's a great listener, an expert in his craft, and always aims to find you exactly what you're looking for at a great price!

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Kunal K.

Boston, MA

Excellent customer service, very knowledgable staff (a huge call out to Greg) and best of all, a very reasonably priced place. I would go there again!

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Josh W.

Quincy, MA

Really outstanding customer service from the front desk, to eye check, to picking out a pair of glasses for the first time. Left feeling good and really like the improvement in my eyesight since.

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Liz F.

Braintree, MA

The service here is spectacular. I have been going here for a few years now and I'm happy every time. Gene really knows what he's doing and he's very passionate and knowledgable. He knows what works and what doesn't and keeps up on all the glasses trends. They're all very patient there too- I'm way too indecisive about which frame to pick and they never made me felt rushed. I love it there.

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Barbara B.

Quincy, MA

The most professional and friendly customer service you'll ever find. Gene is always patient, always knowledgeable, always a pleasant smile and kind word. Prices are extremely competetive. Have been a customer there for many, many years. Gene doesn't disappoint - ever! Kudos for the receptionist staff, as well. Thanks to all.

A Tradition of Seeing You Right

A Tradition of Seeing You Right

Our commitment has always been simple: combine experience, personalized guidance, quality choices, and thoughtful fitting to help you feel confident in the eyewear you choose.